Principal
Principal
Adam Sherman
I have had the fortunate and distinct pleasure of working with some of the top and most recognizable brands, across industry and media, on their content, marketing and digital strategies over my 20-year career.
And, as a published author and writer, having worked for The New York Daily News, ABC Sports and Consumer Reports, crafting stories that speak to and resonate with an intended and diverse audience is my bailiwick.
Over the last decade, during my tenure with the New York Life Insurance Company, my areas of focus included leading the implementation and execution of the social media strategy for recruiters of financial professionals.
It is that totality of skill and hands-on experience which has uniquely positioned me to provide differentiated and human-centered experiences and services to help grow revenue, retention and reputation.
Activities & Affiliations
•Advisory Board Member - Design Thinking @Rutgers University, Center for Innovation Education
•Student Mentor for the State University of New York [SUNY] at Stony Brook
•Alumni Marketing Committee Founding Member for SUNY @ Stony Brook
Testimonials
“Adam has been instrumental in spearheading the Social Media Sales strategy of New York Life. His perspective and executive leadership have led to sales productivity of the entire field force.” — Kevin F. Chen, Enterprise Sales Leader at LinkedIn [was a former colleague of Adam’s at New York Life]
“I had the opportunity to work with Adam building out a social media platform for the purpose of both digital branding and recruiting. From the digital branding standpoint, I created high-traffic name recognition with repeated touches to warm and extended markets. It created an overlapping effect where conversations were borne to generate business more organically without the need for a direct marketing campaign. From a recruiting standpoint, I was able to attract high quality talent using an event called “Career Social” – highlighting for potential job-seekers what employers look for in potential candidates and how they could stand out.
By offering professional head shots as well as offering feedback on resumes, the dialogue shifted towards the opportunity with my firm and the potential for what a career in financial services would hold. Throughout both of these engagements, Adam provided thought-provoking questions as well as valuable insight into the digital consumer. His expertise resonated with an increasingly tech-savvy generation, and naturally pivoted towards my end game which was build a multi-prong approach to creating digital exposure.” — Robert Puff, Growth Development Director at Northwestern Mutual [was a former colleague of Adam’s at New York Life]
I’ve had the pleasure of working alongside Adam for nearly a decade in various digital market capacities at New York Life. Adam continuously strives to identify unique and relevant strategies to effectively identify and nurture one’s network to help drive name flow and build relationships. He carries with him a level of expertise, integrity, and vigorous energy that is an invaluable resource to any organization's recruiting, retention, and sales practices. — Aaron Brickman, Digital Marketing Strategist | Product Manager [was a former colleague of Adam’s at New York Life]